T.R.Y.



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Travis R. Young (he/him) is a social entrepreneur and Founder, CEO of COUSIN, a strategic impact agency. For nearly 15 years, he has worked at the intersection of education, technology, and media, co-conspiring with brands, institutions, nonprofits, and start-ups to solve complex social issues.


Long Bio Here
Operator
  1. Black Girls Tennis Club
  2. The Life Currency


Creative Strategy
  1. Black Men Deserve
  2. Greenwood Rising
  3. Judas and The Black Messiah
  4. Raise Your Voice
  5. Time
  6. With Love


Founder Initiatives
  1. COUSIN
  2. The Nationhood
  3. BLK Palate


The Foundation
  1. NYC Department of Education
  2. BRICK Education Network
  3. Education Pioneers
  4. JP Morgan Chase
             







Multiple myeloma is a rare form of blood cancer that disproportionately affects the Black community. Despite the high incidence of myeloma in the Black community, most patients are diagnosed later when compared to other patient populations and are underrepresented in the research and clinical studies that are driving new treatments. 

Black Men Deserve More was the culmination of a one-year engagement to increase awareness of and trust in MMRF among Black patient populations, particularly Black men. As Project Director, I oversaw the delivery of a research-driven landscape analysis, a targeted grassroots outreach campaign playbook, and a multi-channel distribution strategy for the 30-second spot, which has garnered over 300K+ views online. 



Agency- Invisible Hand // Client- Multiple Myeloma Research Fund (MMRF)
[role] Account/Project Director